Milan’s leg of the Vogue Fashion’s Night Outevent is renovating its format for its ninth edition. It will be held on September 14th. New editor of Vogue Italia revealed the new program and logo on a press conference on Wednesday at the central Palazzo Morando.
To show the bond between the magazine and the city, this year’s initiative will be promoted under the “Vogue for Milano” moniker.
“The project at the core of Vogue Italia is to focus on Italy and [develop] a complete narrative on it, aimed to an international audience,” said Farneti, he also mentioned that the magazine’s September issue will be dedicated to such a theme.
The important role that Vogue Italia’s late editor in chief Franca Sozzani had in promotion of the shopping evening in Italy was stressed by Farneti who also added that Sozzani made it one of the longest running versions worldwide. He also mentioned the importance of developing cultural offering and organizing events that include arts like cinema, music and photography.
Vogue Italia will host the “Through My Eyes Episode Two — Women’s View” screening of five fashion films. This hosting was realized by partnering with Fashion Film Festival Milano. The movies are directed by five young female talents from all over the world. Chanel’s Gabrielle Chanel will also be present at the screening held in a courtyard in tony Via Montenapoleone Chanel’s Gabrielle Chanel.
Photo editor of the Vogue Italia, Alessia Glaviano will be the curator of the photo exhibition in Palazzo Bagatti Valsecchi museum called “The New Beautiful.” Four contemporary female photographer’s work will be displayed, work are connected with their reinterpretation of the concept of beauty. Regarding photography, Vogue for Milano’s sponsor will host the exhibit of four Italian emerging talents from the PhotoVogue.
The music aspect includes performances of Italian singers in Piazza del Duomo.
Under Farneti’s guidance the program will be enriched with a series of talks and workshops taking place in different stores. Workshops and talks will also be focused on the links between fashion and other arts, including literature, illustration, cinema and photography and the current state of the fashion industry.
“The idea is not to have a [famous] designer talking about his brand but to give the chance to all the brands to develop a narrative around their projects, initiatives and collaborations with artists,” said Farneti. He said that wants to offer a range of creative and diversified takes and conversations on fashion.
New schedule was also adopted. It will be extended to include events held in the afternoon. Program will include multiple locations all around the city, ranging from Via Montenapoleone and Via della Spiga, which include international luxury labels, to the more art oriented Brera district and the lively Porta Nuova region.
The new format will still support social causes. Fashion brands will be launching limited-edition products for the occasion. A portion of the sales will help funding th urban redevelopment in peripheral areas of Milan.