Despite hippie clothes and rock festival fashion is everyone’s first thought when hemp clothing is mentioned, hemp is now going high fashion with clothing brand Bad Decision Adventure Club (BDAC).
Hemp is usually used by marijuana consumers, and legalization supporters as the fiber is derived from cannabis sativa. Varieties of this plant have been used for industrial purposes since the 5th century B.C. As Phoenicians did then, BDAC decided to use the sustainability factors of the hemp plant.
“When you’re growing hemp, you don’t have to use as many pesticides and uses 50% less water than industrial cotton,” said founder and CEO Rachel Grant. Her concerns about the climate and global warming motivated her to choose hemp. “I want to help the world as much as I can.”
Grant said that obtaining of the hemp hasn’t been a problem for BDAC. They mix the hemp with organic cotton and as a result they get softer and more gentle fabric than only the hemp would be. “I feel like a lot of products that have been made out of hemp tends to have a rough feel,” Grant said. “Our fabric is milled just for us.” And it is also noticeable that her choice of colors is neutral palette of ivory and peach tones.
This brand’s lines are gender neutral, all the sizing is unisex and runs large for women. There are also bomber jackets and boxy T-shirts.
A this moment, the company is only online retailer, and although it is planned to start selling in a physical store in Venice, they prefer the online store. Grant said, “My hope and dream would be to have the line in Barney’s or Bergdorf’s – more of the high-end stores. It’s a luxury basics line.” The company is already priced as a luxury brand, as the basic T-shirts retail for $120 and the bomber jacket is $300.
This is not the only company that uses hemp cloth for clothing. Yoga brand prAna is another brand that uses it, and it is owned by Columbia Sportswear, outdoor brand Patagonia and the website Hempest. Hempest’s intentions are to move on from the burlap sack design, but it also features an earthier aesthetics.
BDAC also has a program where from every item sold $5 go to the Skid Row Housing Trust, a non-profit organization that helps the homeless in Los Angeles.
The name came from Grant’s and her business partner Alyssa Gudino’s inside joke they used while traveling. “We’ve had fun and gotten into trouble. Making bad decisions like staying up all night,” she said.